Wood Pour Homme, the new fragrance for men by Dsquared2, is a project designed around the characteristics of wood – strong and sturdy, with a complex structure that makes it unique and inimitable. Young and capturing the zeitgeist, the protagonist for this fragrance is sensual, confident in himself and in his personality and lives on passions, good vibes and an impulse towards what’s new. He is looking for a sophisticated essence that expresses the authenticity, depth and passion that defines him.

A powerful, distinctive and masculine fragrance, Wood Pour Homme opens with the Mediterranean freshness of Calabrian bergamot, mandarin and Sicilian lemon and is enriched with elegant, sharp notes of ginger. Vibrant heart notes of violet leaf and cardamom contrast with the distinct sensuality of ambrox in the base, where a modern blend of white woods and vetiver rounds out this Woody – Floral fragrance.

The bottle has a unique cap that features a magnetic closure and is made of the highest quality ash and created piece by piece, offering a level of craftsmanship that has almost disappeared. Wood as a material lends an archaic flavour, powerful yet reassuring, while the brilliance and clarity of glass and aluminium enhance the preciousness of the liquid inside. The flocked packaging is elegant and tactile, in dark brown velvet, and sealed with a maple leaf, the unmistakable symbol of the Dsquared2 fashion house that is a guarantee of quality, research and innovation.